Brad: Hello everyone. It’s Brad and Robert again with our Clarity Clip of the Week. We’re still out here in DC because we brought a client up here to kind of understand the language of this city because we all know this city has its own language in congress and audience speak and everything else. And we brought him up here to talk a little bit about what Robert? They’re a medical company.
Robert: Well, their message to congress and how they could be affected by the regulatory environment. Once we had a brainstorming with them, we realized from our political experience that one line in a healthcare bill could wipe out their business model and they did not know that.
Brad: And they wouldn’t even know it, right? When you know it, when something like that happens in particular business categories, it’s too late.
Robert: So it’s sort of an example of what we do. We’re way more than content and social media. We kind of take a deep dive into your business.
Brad: Yeah. I mean we dive in headfirst to understand all the ins and outs, trials, tribulations, things that you need to be concerned about well beyond, “Hey, I need a new website. Can you guys write some social media posts for us?”
Robert: So we have a term called “audience speak” of understanding the audience language that is spoken. So you saw there’s a different language in this city.
Brad: Yeah. Let me tell you what. We’ve met with four, five firms up here, some of the top lobbyists in DC. Some of the movers and shakers if you will, that old school terminology, and there’s so many acronyms up here that I had to stop and ask Robert because he spent some time up here and knows what all this stuff mean.
Brad: And I was learning their audience speak.
Brad: I was learning their language and it’s – and just in communication, basic communication up here.
Robert: And we were trying to teach our client that you have to talk a different way in this city.
Brad: Yeah. You can’t just come up and shake hands and have a cup of coffee and everything. In fact one of the guys that we met with, a mover and shaker, even said, “You can’t trust a guy across the table from you because you don’t know what he’s about.”
Robert: Right, right.
Brad: Well, unfortunately that’s just the way it is.
Robert: So if you need help trying to navigate this place with your message, that’s something we do.
Brad: Yeah, we can definitely help you guys with that, especially when it comes to getting people involved that know this business, if you will, and know this language, so that you don’t have to.
Robert and Brad: That’s our Clarity Clip.
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