Robert: It’s Robert and Brad. We’re standing outside 1600 Pennsylvania Avenue where we’ve just had a meeting.
Brad: Yeah, it was pretty cool. We met with the Social Media Director for President Trump, spent about 15, 20 minutes with him and just talking social media and it was pretty interesting Robert because even though White House knows the importance of social media, even though we meet company after company that does it, he actually has a call every morning with the president at around 6:00, 6:30 just to talk about what we need to do in social media.
Robert: The president is savvy. Those tweets are the president’s. There’s not some body –
Brad: That’s right. You heard it here, inside scoop.
Robert: Yeah. They’re not behind the scenes writing it. They’re the president’s and then after they get the kind of marching orders of what he’s tweeting, he calls all the networks and gives them a heads up of, you know, here’s going to be the message at the White House today and this is a big change that has gone on here since I covered the White House.
It used to the news media kind of set the message of the day. Now this president shows how using social media, he sets that message and the media has to follow it and there’s a lesson there for business.
Brad: Well, it’s what we talk about all the time about controlling the message, controlling your content, driving – being proactive, not reactive and the president has it nailed. He knows exactly what that is and knows that principle probably from his business background. You know, controlling that message. The other thing that we heard a lot of was about the importance of talking the right language to your audience and his base in his party and that’s all audience speak.
Robert: And here’s the other impact we’ve seen on what – how this has affected politics. We’ve met with some candidates who are in races. What do they want to know how to do?
Brad: Exactly. They want to know how to ramp up the base, get everybody fired up. Well, we call it “poking the passion” or “firing the passion” and being sure that the message is going out in the right format and the right language. That’s audience speak.
Robert: Hey, they personally want to know, “How do I tweet it? How do I do Facebook?” That’s something really you as the owner and the CEO, that’s a big a part of your brand, you need to know how to do that.
Brad: Yeah, you really do. So that is the Clarity Clip of the Week from the White House and we’re signing off now. So have a good one, guys.
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