AudienceSpeak Archives - Clarity Digital Marketing Dallas Fort Worth

Transcript

Brad: Hello everyone. It’s Brad and Robert again with our Clarity Clip of the Week. We’re still out here in DC because we brought a client up here to kind of understand the language of this city because we all know this city has its own language in congress and audience speak and everything else. And we brought him up here to talk a little bit about what Robert? They’re a medical company.

Robert: Well, their message to congress and how they could be affected by the regulatory environment. Once we had a brainstorming with them, we realized from our political experience that one line in a healthcare bill could wipe out their business model and they did not know that.

Brad: And they wouldn’t even know it, right? When you know it, when something like that happens in particular business categories, it’s too late.

Robert: So it’s sort of an example of what we do. We’re way more than content and social media. We kind of take a deep dive into your business.

Brad: Yeah. I mean we dive in headfirst to understand all the ins and outs, trials, tribulations, things that you need to be concerned about well beyond, “Hey, I need a new website. Can you guys write some social media posts for us?”

Robert: So we have a term called “audience speak” of understanding the audience language that is spoken. So you saw there’s a different language in this city.

Brad: Yeah. Let me tell you what. We’ve met with four, five firms up here, some of the top lobbyists in DC. Some of the movers and shakers if you will, that old school terminology, and there’s so many acronyms up here that I had to stop and ask Robert because he spent some time up here and knows what all this stuff mean.

Robert: Yeah.

Brad: And I was learning their audience speak.

Robert: Right.

Brad: I was learning their language and it’s – and just in communication, basic communication up here.

Robert: And we were trying to teach our client that you have to talk a different way in this city.

Brad: Yeah. You can’t just come up and shake hands and have a cup of coffee and everything. In fact one of the guys that we met with, a mover and shaker, even said, “You can’t trust a guy across the table from you because you don’t know what he’s about.”

Robert: Right, right.

Brad: Well, unfortunately that’s just the way it is.

Robert: So if you need help trying to navigate this place with your message, that’s something we do.

Brad: Yeah, we can definitely help you guys with that, especially when it comes to getting people involved that know this business, if you will, and know this language, so that you don’t have to.

Robert and Brad: That’s our Clarity Clip.

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Transcript

Robert: It’s Robert and Brad. We’re standing outside 1600 Pennsylvania Avenue where we’ve just had a meeting.

Brad: Yeah, it was pretty cool. We met with the Social Media Director for President Trump, spent about 15, 20 minutes with him and just talking social media and it was pretty interesting Robert because even though White House knows the importance of social media, even though we meet company after company that does it, he actually has a call every morning with the president at around 6:00, 6:30 just to talk about what we need to do in social media.

Robert: The president is savvy. Those tweets are the president’s. There’s not some body –

Brad: That’s right. You heard it here, inside scoop.

Robert: Yeah. They’re not behind the scenes writing it. They’re the president’s and then after they get the kind of marching orders of what he’s tweeting, he calls all the networks and gives them a heads up of, you know, here’s going to be the message at the White House today and this is a big change that has gone on here since I covered the White House.

It used to the news media kind of set the message of the day. Now this president shows how using social media, he sets that message and the media has to follow it and there’s a lesson there for business.

Brad: Well, it’s what we talk about all the time about controlling the message, controlling your content, driving – being proactive, not reactive and the president has it nailed. He knows exactly what that is and knows that principle probably from his business background. You know, controlling that message. The other thing that we heard a lot of was about the importance of talking the right language to your audience and his base in his party and that’s all audience speak.

Robert: And here’s the other impact we’ve seen on what – how this has affected politics. We’ve met with some candidates who are in races. What do they want to know how to do?

Brad: Exactly. They want to know how to ramp up the base, get everybody fired up. Well, we call it “poking the passion” or “firing the passion” and being sure that the message is going out in the right format and the right language. That’s audience speak.

Robert: Hey, they personally want to know, “How do I tweet it? How do I do Facebook?” That’s something really you as the owner and the CEO, that’s a big a part of your brand, you need to know how to do that.

Brad: Yeah, you really do. So that is the Clarity Clip of the Week from the White House and we’re signing off now. So have a good one, guys.

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