Mobile Friendly Websites – Interacting With Your Brand
Brad: You better be thinking mobile first with website design. You better be thinking mobile first with photography, content. How is your social media?
You know, 60 something percent of our time online now is in social media. So how are you using this to better your brand and your connection?
Mobile Friendly Design
Robert: You have to first look, “Well, what does that look like on the mobile phone?”
Brad: On the phone, on a 4.5, 5-inch screen, not a 27-inch desktop anymore.
Robert: You as the executive and business owner, you might be still looking at the desktop. But I got to tell you something. You’re not your customer. That’s not the way they experience the world. It’s not the way they’re going to experience your product or your service.
Brad: Yeah, it’s right back to audience speak. What is the people you’re trying to target doing? How are they interacting with your brand? How are they interacting with life? Which now we interact with life right here now.
Brad: We don’t just come to a mall anymore and hang out. We’ve got to show on Instagram. We got to check in. We got to do all this stuff. That’s the screen between life we’re now seeing.
Robert: So here are some questions for you as a business owner. If you’re wondering what those kids downstairs are doing with your brand and social media and all, well, first off – and the developers, because you don’t speak their language. But here are some simple things that will equip you to ask the right questions.
Mobile Friendly = Mobile First
One, is it mobile first? Go look at your own website on the phone. Does it stack up? Does everything look right to you on the phone? Secondly –
Brad: I got another one. Call your customer service department and see how it works.
Mobile Friendly – Touch to Call
Robert: Yeah, yeah. So on the phone. Can I touch the phone number and call your office? Can I touch the address and it takes me –?
Mobile Friendly – Maps
Brad: Get the map.
Mobile Friendly – Accelerated Mobile Pages (AMP Pages)
Robert: Immediately to the map. You would be surprised how much this is not going on. Another question I ask them is that – developers, “Are we on AMP? Are we AMP-ed? AMP-ed up?” Well, what does that mean? That means accelerated mobile pages.
Everything online –
Mobile Friendly = Pleasing Google
Robert: Yes. Everything online these days is about pleasing Google, kissing up to Google and as much as you might dislike that, they own it.
Brad: It’s the way it is.
Robert: So they’re big on a thing called “AMP” and what this means is there’s a code put on every one of the pages of your website. That’s going to mean they load on the phone, they load mobile much, much faster. Why is that important? Well, it’s because you want to please Google and you know that somewhere down the line, if I haven’t done that, well, and my competitor has, then they have an advantage on us.
Brad: Well then again, people aren’t experiencing who you are or what you’re about or anything about you on a desktop anymore.
Brad: In that scenario where I asked Robert for a recommendation, guess what Brad is going to do the minute after Robert says, “Call Bob Jones,” or whatever.
Brad: I’m going to go look at Bob Jones right there. It’s right here now. Everything is right here that I need.
Mobile Friendly – Page Speed
Robert: So you go there. What if it just takes forever to load? The pages are not coming up and all. Well, you as the business owner/executive, hey, we’re going to give you a tip down in the bottom of the notes here of how you can go check up on the developers into doing their job. There’s a page speed test. It’s available to all developers. Obviously there’s a lot not using it.
Robert: But it’s going to tell you. It’s going to rate your website, the mobile experience and the speed because Google is measuring how fast your page opens in milliseconds. It’s a race. But what it is about is that – do you want to frustrate your customer? It’s almost the equivalent –
Brad: It may not even be a customer.
Robert: Yeah, your prospect.
Brad: It may not even be a customer there.
Robert: It’s like leaving someone on hold when you call.
Robert: That is the way it is.
Brad: Good start [0:03:19] [Phonetic].
Robert: That’s our Clarity Clip of the week. We will see you here in the next couple of weeks.
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