Technology_Internet

How To Produce Content To Attract Clients or Customers

Every business must think of itself as a media producer in the age of digital marketing. But how do you become in effect a newspaper, magazine, or TV news station online.? What do you write about or feature in videos?

Produce Content That Goes Beyond The Surface To Seek Answers

In journalism we covered beats. A police beat reporter established relationships with detectives, desk sergeants, and patrol officers. A good reporter listened, asked questions, and broke stories.

Produce Content That Focuses On The Main Issues

The process is no different for companies. Your sales team and representatives have relationships with customers. Ask yourself, what do our customers or clients talk about? What’s always on their mind? What are their challenges or pain points? [Read more…] about How To Produce Content To Attract Clients or Customers

3 Tips For Business Owners To Make Their Websites Mobile Friendly

by Brad Besancon

Mobile Friendly Websites – Interacting With Your Brand

Transcript

Transcript

Brad: You better be thinking mobile first with website design. You better be thinking mobile first with photography, content. How is your social media?

You know, 60 something percent of our time online now is in social media. So how are you using this to better your brand and your connection?

Mobile Friendly Design

Robert: You have to first look, “Well, what does that look like on the mobile phone?”

Brad: On the phone, on a 4.5, 5-inch screen, not a 27-inch desktop anymore.

Robert: You as the executive and business owner, you might be still looking at the desktop. But I got to tell you something. You’re not your customer. That’s not the way they experience the world. It’s not the way they’re going to experience your product or your service.

AudienceSpeak

Brad: Yeah, it’s right back to audience speak. What is the people you’re trying to target doing? How are they interacting with your brand? How are they interacting with life? Which now we interact with life right here now.

Robert: Yeah.

Brad: We don’t just come to a mall anymore and hang out. We’ve got to show on Instagram. We got to check in. We got to do all this stuff. That’s the screen between life we’re now seeing.

Robert: So here are some questions for you as a business owner. If you’re wondering what those kids downstairs are doing with your brand and social media and all, well, first off – and the developers, because you don’t speak their language. But here are some simple things that will equip you to ask the right questions.

Mobile Friendly = Mobile First

One, is it mobile first? Go look at your own website on the phone. Does it stack up? Does everything look right to you on the phone? Secondly –

Brad: I got another one. Call your customer service department and see how it works.

Mobile Friendly – Touch to Call

Robert: Yeah, yeah. So on the phone. Can I touch the phone number and call your office? Can I touch the address and it takes me –?

Mobile Friendly – Maps

Brad: Get the map.

Mobile Friendly – Accelerated Mobile Pages (AMP Pages)

Robert: Immediately to the map. You would be surprised how much this is not going on. Another question I ask them is that – developers, “Are we on AMP? Are we AMP-ed? AMP-ed up?” Well, what does that mean? That means accelerated mobile pages.

Everything online –

Brad: Download.

Mobile Friendly = Pleasing Google

Robert: Yes. Everything online these days is about pleasing Google, kissing up to Google and as much as you might dislike that, they own it.

Brad: It’s the way it is.

Robert: So they’re big on a thing called “AMP” and what this means is there’s a code put on every one of the pages of your website. That’s going to mean they load on the phone, they load mobile much, much faster. Why is that important? Well, it’s because you want to please Google and you know that somewhere down the line, if I haven’t done that, well, and my competitor has, then they have an advantage on us.

Brad: Well then again, people aren’t experiencing who you are or what you’re about or anything about you on a desktop anymore.

Robert: Right.

Brad: In that scenario where I asked Robert for a recommendation, guess what Brad is going to do the minute after Robert says, “Call Bob Jones,” or whatever.

Robert: Yeah.

Brad: I’m going to go look at Bob Jones right there. It’s right here now. Everything is right here that I need.

Mobile Friendly – Page Speed

Robert: So you go there. What if it just takes forever to load? The pages are not coming up and all. Well, you as the business owner/executive, hey, we’re going to give you a tip down in the bottom of the notes here of how you can go check up on the developers into doing their job. There’s a page speed test. It’s available to all developers. Obviously there’s a lot not using it.

Brad: Yeah.

Robert: But it’s going to tell you. It’s going to rate your website, the mobile experience and the speed because Google is measuring how fast your page opens in milliseconds. It’s a race. But what it is about is that – do you want to frustrate your customer? It’s almost the equivalent –

Brad: It may not even be a customer.

Robert: Yeah, your prospect.

Brad: It may not even be a customer there.

Robert: It’s like leaving someone on hold when you call.

Brad: Yeah.

Robert: That is the way it is.

Brad: Good start [0:03:19] [Phonetic].

Robert: That’s our Clarity Clip of the week. We will see you here in the next couple of weeks.

[End of transcript]

How Social Media Amplifies Online Passion For The Ringbrothers Muscle Cars

by Brad Besancon

Passion about Hot Rods, Muscle Cars, and all things automotive overflows at SEMA 2017 at the Las Vegas Convention Center. Robert Riggs talks to Jim Ring of the Ringbrothers about the custom muscle cars they unveiled and how it sets social media on fire for their business.

Transcript

[Mike Ring of The Ringbrothers Talks Muscle Cars & Hot Rods at SEMA 2017] [03:01]

Robert Riggs: Hi, I’m Robert Riggs with Clarity and we’re here at SEMA 2017 with Mike Ring, the older half of The Ringbrothers.

Mike Ring: That’s correct.

Robert: Which I think I best describe as the Michelangelos of car customizing.

Mike: Thank you.

Robert: So let me talk to you about passion. What is the passion? You go through here, there’s tens of thousands of people in here. What is that passion?

Mike: I think you grew up with it or you’re influenced by something or someone at a very young age, and for us, it was just wanting to get out of a small town and trying to find a way to get out of there, and it was amazing.

Robert: So behind me is what I’d call an old school restoration truck customization and we baby boomers, we love that, so what was it in that car that you were doing it for yourself that knew you wanted to do it?

Mike: We’ve done so many cars and we really hadn’t been known for doing any trucks at all, and what’s nice about it is we didn’t have to get super crazy and it wasn’t to make a statement or anything, it’s just about making a cool little truck for the shop, so using the original chassis to start with was not normal for us and it was just fun, it was just fun.

Robert: So you got a new wave coming up of Millennials.

Mike: Yes.

Robert: What’s their passion and do you see them – do you see Millennials some day as older adults being your clients?

Mike: I think the Millennials are going to demand a whole different type of vehicle. I hope they do. I’m really nervous that they will just take Uber everywhere and not even want a vehicle anymore. I don’t know where it’s going but I hope they do, but I think the technology with these kids and what they’re going to want, I mean, we’re seeing it the young guys that are working for us to be able to model things like I say in CAD, and create a car maybe that’s not even been out there – it’s their dream, and really, with technology today, there’s shops like ours that can build anything.

Robert: So you see basically scratch customized cars?

Mike: Scratch-built cars, yes, I really do, I think people that have the money are going to – they have a dream and they’re going to want to be able to create a – and a lot of the young people today could probably design their own car in some way that could bring to somebody and pull it off.

Robert: So do you ever just pinch yourself and say, “Wow, how did this happen?”

Mike: Yes, I mean, I come from a town of 600 and just think that people know who you are around the world sometimes. It’s pretty crazy.

Robert: So did you ever tried to race it?

Mike: No, not yet. I’m just kind of the one that is to do the bodywork and paint. My brother loves to just tear them up and chip them up, and he doesn’t care. I get a little bit upset with that but after seeing it done, the pressure is off.

Robert: Okay, well, hey, I appreciate you talking to us and understanding passion and the Millennials.

Mike: Yes, thanks.

Robert: Thank you, I appreciate it. Thank you.

Mike: Very much.