Brad Besancon walks you through “Thinking Like Your Audience” and understanding the process your customers and future customers go through when deciding to utilize your product or service. In understanding this process and with the proper messages, businesses create connections and establish Meaningful Marketing with their clients. It’s beyond “selling” them!
Everywhere in today’s business world is the word Storytelling. You hear all the “experts” say…”Tell Your Story” or “Are you Telling Your Story Correctly?” But what does that mean?
Look, telling your company’s or brand story is critical in today’s business environment. Attention of consumers is at best “lacking” and if you’re not capturing their attention through stories or what I like to call “Brand Journeys” you’re losing. Telling your company’s story takes your Audience on journey, builds trust, and can inspire consumers, employees, and partners.
So how do you do it? I’ve put together 5 Simple Steps to consider when building your brand’s story and creating your Brand Journey.
#1. Be Clear
Remember the BIG brands of Sears, PanAm, and Blockbuster that once dominated their markets? They became the equivalent of rotten tomatoes. Brands like fruits and vegetables have expiration dates.
Brad Besancon and Robert Riggs of Clarity Digital Marketing ask Bill Peel how to keep your brand from spoiling. Bill is a Catalyst Innovator with 40-years of Big Brand experience.
Grab a cup of coffee and watch our Clarity Conversation of the week.
Brad and Robert share their simple 3-Step process of checking content before you click publish. This can prevent causing a heart attack for your business and a heart stopping moment for your customers.
Every business must think of itself as a media producer in the age of digital marketing. But how do you become in effect a newspaper, magazine, or TV news station online.? What do you write about or feature in videos?
Produce Content That Goes Beyond The Surface To Seek Answers
In journalism we covered beats. A police beat reporter established relationships with detectives, desk sergeants, and patrol officers. A good reporter listened, asked questions, and broke stories.
Produce Content That Focuses On The Main Issues
The process is no different for companies. Your sales team and representatives have relationships with customers. Ask yourself, what do our customers or clients talk about? What’s always on their mind? What are their challenges or pain points? [Read more…] about How To Produce Content To Attract Clients or Customers