Brad Besancon walks you through “Thinking Like Your Audience” and understanding the process your customers and future customers go through when deciding to utilize your product or service. In understanding this process and with the proper messages, businesses create connections and establish Meaningful Marketing with their clients. It’s beyond “selling” them!
Everywhere in today’s business world is the word Storytelling. You hear all the “experts” say…”Tell Your Story” or “Are you Telling Your Story Correctly?” But what does that mean?
Look, telling your company’s or brand story is critical in today’s business environment. Attention of consumers is at best “lacking” and if you’re not capturing their attention through stories or what I like to call “Brand Journeys” you’re losing. Telling your company’s story takes your Audience on journey, builds trust, and can inspire consumers, employees, and partners.
So how do you do it? I’ve put together 5 Simple Steps to consider when building your brand’s story and creating your Brand Journey.
#1. Be Clear
Remember the BIG brands of Sears, PanAm, and Blockbuster that once dominated their markets? They became the equivalent of rotten tomatoes. Brands like fruits and vegetables have expiration dates.
Brad Besancon and Robert Riggs of Clarity Digital Marketing ask Bill Peel how to keep your brand from spoiling. Bill is a Catalyst Innovator with 40-years of Big Brand experience.
Grab a cup of coffee and watch our Clarity Conversation of the week.