Brad Besancon walks you through “Thinking Like Your Audience” and understanding the process your customers and future customers go through when deciding to utilize your product or service. In understanding this process and with the proper messages, businesses create connections and establish Meaningful Marketing with their clients. It’s beyond “selling” them!
Everywhere in today’s business world is the word Storytelling. You hear all the “experts” say…”Tell Your Story” or “Are you Telling Your Story Correctly?” But what does that mean?
Look, telling your company’s or brand story is critical in today’s business environment. Attention of consumers is at best “lacking” and if you’re not capturing their attention through stories or what I like to call “Brand Journeys” you’re losing. Telling your company’s story takes your Audience on journey, builds trust, and can inspire consumers, employees, and partners.
So how do you do it? I’ve put together 5 Simple Steps to consider when building your brand’s story and creating your Brand Journey.
#1. Be Clear
Yoda’s Storytelling Lesson: Much To Learn, You Still Have.
Tim McLaughlin, a former Creature Supervisor for George Lucas at Industrial Light & Magic, gives tips on how to create stories for snackable content on social media.
He had a hand in creating every creature featured in Star Wars Episode I – The Phantom Menace.