Every business must think of itself as a media producer in the age of digital marketing. But how do you become in effect a newspaper, magazine, or TV news station online.? What do you write about or feature in videos?
Produce Content That Goes Beyond The Surface To Seek Answers
In journalism we covered beats. A police beat reporter established relationships with detectives, desk sergeants, and patrol officers. A good reporter listened, asked questions, and broke stories.
Produce Content That Focuses On The Main Issues
The process is no different for companies. Your sales team and representatives have relationships with customers. Ask yourself, what do our customers or clients talk about? What’s always on their mind? What are their challenges or pain points? [Read more…] about How To Produce Content To Attract Clients or Customers
