Everyday in the digital industry we see so called Gurus and Ninjas speak and write about how business should use content and social media in marketing. They use statements like “engaging content” and be sure “your content and social media is relevant.” What the heck does that mean?
Is what’s relevant to you relevant to me? Probably not. So why don’t we look at some real-world concepts that we’ve learned in our experiences that should help answer these questions. [Read more…] about 3 Steps To Get Your Content To Connect To Start Conversations That Convert