Mobile

3 Tips For Business Owners To Make Their Websites Mobile Friendly

Mobile Friendly Websites – Interacting With Your Brand

Transcript

Transcript

Brad: You better be thinking mobile first with website design. You better be thinking mobile first with photography, content. How is your social media?

You know, 60 something percent of our time online now is in social media. So how are you using this to better your brand and your connection?

Mobile Friendly Design

Robert: You have to first look, “Well, what does that look like on the mobile phone?”

Brad: On the phone, on a 4.5, 5-inch screen, not a 27-inch desktop anymore.

Robert: You as the executive and business owner, you might be still looking at the desktop. But I got to tell you something. You’re not your customer. That’s not the way they experience the world. It’s not the way they’re going to experience your product or your service.

AudienceSpeak

Brad: Yeah, it’s right back to audience speak. What is the people you’re trying to target doing? How are they interacting with your brand? How are they interacting with life? Which now we interact with life right here now.

Robert: Yeah.

Brad: We don’t just come to a mall anymore and hang out. We’ve got to show on Instagram. We got to check in. We got to do all this stuff. That’s the screen between life we’re now seeing.

Robert: So here are some questions for you as a business owner. If you’re wondering what those kids downstairs are doing with your brand and social media and all, well, first off – and the developers, because you don’t speak their language. But here are some simple things that will equip you to ask the right questions.

Mobile Friendly = Mobile First

One, is it mobile first? Go look at your own website on the phone. Does it stack up? Does everything look right to you on the phone? Secondly –

Brad: I got another one. Call your customer service department and see how it works.

Mobile Friendly – Touch to Call

Robert: Yeah, yeah. So on the phone. Can I touch the phone number and call your office? Can I touch the address and it takes me –?

Mobile Friendly – Maps

Brad: Get the map.

Mobile Friendly – Accelerated Mobile Pages (AMP Pages)

Robert: Immediately to the map. You would be surprised how much this is not going on. Another question I ask them is that – developers, “Are we on AMP? Are we AMP-ed? AMP-ed up?” Well, what does that mean? That means accelerated mobile pages.

Everything online –

Brad: Download.

Mobile Friendly = Pleasing Google

Robert: Yes. Everything online these days is about pleasing Google, kissing up to Google and as much as you might dislike that, they own it.

Brad: It’s the way it is.

Robert: So they’re big on a thing called “AMP” and what this means is there’s a code put on every one of the pages of your website. That’s going to mean they load on the phone, they load mobile much, much faster. Why is that important? Well, it’s because you want to please Google and you know that somewhere down the line, if I haven’t done that, well, and my competitor has, then they have an advantage on us.

Brad: Well then again, people aren’t experiencing who you are or what you’re about or anything about you on a desktop anymore.

Robert: Right.

Brad: In that scenario where I asked Robert for a recommendation, guess what Brad is going to do the minute after Robert says, “Call Bob Jones,” or whatever.

Robert: Yeah.

Brad: I’m going to go look at Bob Jones right there. It’s right here now. Everything is right here that I need.

Mobile Friendly – Page Speed

Robert: So you go there. What if it just takes forever to load? The pages are not coming up and all. Well, you as the business owner/executive, hey, we’re going to give you a tip down in the bottom of the notes here of how you can go check up on the developers into doing their job. There’s a page speed test. It’s available to all developers. Obviously there’s a lot not using it.

Brad: Yeah.

Robert: But it’s going to tell you. It’s going to rate your website, the mobile experience and the speed because Google is measuring how fast your page opens in milliseconds. It’s a race. But what it is about is that – do you want to frustrate your customer? It’s almost the equivalent –

Brad: It may not even be a customer.

Robert: Yeah, your prospect.

Brad: It may not even be a customer there.

Robert: It’s like leaving someone on hold when you call.

Brad: Yeah.

Robert: That is the way it is.

Brad: Good start [0:03:19] [Phonetic].

Robert: That’s our Clarity Clip of the week. We will see you here in the next couple of weeks.

[End of transcript]

1 Billion Reasons Your Business Needs A Social Media Strategy

by Brad Besancon

More than one billion daily active users checked Facebook on their mobile phone in June 2016. Young adults up to 33 years of age check their cell phone 85 times daily. Here’s why your business needs an online marketing strategy.

Transcript

Brad: Well, hello everyone. It’s Brad and Robert again with this week’s Clarity Digital Marketing clip and we are in Las Vegas, Nevada, the city that never sleeps, and we did get a little bit of sleep. Signed up a new client here, locally, so we’re excited about that. But in our travels, over here in Las Vegas, we ran across some research and data backed by Pew that really opened some more of the importance of this mobile and social media. In fact, one of the bullet points was that 43% of the world’s population has a smartphone now.
Richard: Smartphone, yes.
Brad: So do you think it’s important to have a mobile initiative?
Richard: Well, you know, Las Vegas. You can see device obsession because most of the people here are experiencing Las Vegas through their smartphone.
Brad: I can’t believe the number of people we walked by that are just walking down the sidewalk videoing.
Richard: And where is allthat content going? Social media. There is also a study that indicates that more than a billion people check into Facebook at least once a day. A billion and that’s recent study. B. So for those of you who do not think that your customers or clients aren’t there, hey, you could walk down the strip here and you see every age group on it.
Brad: Yeah. Well and I think the key thing to think about the Facebook stat is, do you think in a billion people, you might have a few customers out there or someone you can connect with? Now, you’ve got to think about that. It’s a billion in a month. It’s not a billion over a period of time, it’s 30 days. Do you think in 30 days, there’s a billion people that might be interested in a product or a service, or doing business with you, or having some connection with your brand or your product?
Richard: And think about yourself. You go to bed with a phone and you wake up with a phone. A lot of people wake up and what do they do? Check e-mail, check social, and if you really want to see the frequency of that and what’s coming, there’s a small study of 18 to 33-year-olds that found that they check, on average, really without even realizing it, 85 times a day and that can’t be for e-mail.
Brad: Yeah, I mean you think they’re checking e-mail? They’re on Snapchat, they’re doing the Instagram, in that older age group, probably Facebook. I mean, it is part of our life not. It is our alarm clock, it is our communication tool, it’s our phone, it’s our video chat, it’s our social media piece, everything, it’s our video camera. So if you don’t have that strategy or initiative thinking about social mobile—really is what it is now, it’s social mobile—then you’re falling way behind, in all levels of business. It’s not just for the big boys. It’s for all levels of business.
Richard: And your customers are on mobile, in social, and it’s very hard anymore to get them to your website, so what is your social media strategy?
Brad: What are they doing? How are you going to connect with them socially in social media? Quit trying to do it on a website because it’s not happening.
Richard: And the big takeaway from Vegas is?
Brad: Always come out to Vegas and have a good time.
Richard: And be sure you check your phone. That’s the Clarity Digital Marketing clip of the week.
Brad: Have a good one, guys.

Is Your Mobile Business Strategy Outdated?

by Brad Besancon

Two thirds of our time online is spent on the cell phone. Two-thirds of cell phone owners check it within 15 minutes of waking up. Merriam Webster added “Nomophobia” to its dictionary to define the anxiety that 30% of cell phone users suffer when they don’t have access to their cell phones.

In this Clairiti Clip we ask the question, is your mobile business strategy as outdated as the “brick” cell phone carried by corporate raider Gordon Gekko (played by Michael Douglas) in Oliver Stone’s “Wall Street”.

Bernadette Coleman the CEO of Advice Interactive weighs in with a presentation from DFW Social Media Marketing.

Transcript

Brad: What is the first thing we grabbed before we headed out for this kind of date, this little break.

Robert: Well our phones, because this video’s being done on the phone here, but, yeah.

Brad: First thing you grab, right? And what was it recently we heard a statistics where it was ninety something percent of people, I think in the US, have this at arm’s length 24/7. It’s your alarm clock, it’s your communication tool, it’s your gaming feature, it’s everything and anything in your life is in this thing now, right in the palm of your hand.

Robert: And 65% of smartphone users reach for their phone within 15 minutes of waking up.

Brad: Isn’t that sad? I’m guilty.

Robert: So, with a connection like that don’t you think a business ought to tap into it?

Brad: Yeah, I think it brings into question, are you tapping into; or are you thinking about if you’re a business owner, how much of your business is searched for or looked at on a phone?

Robert: so we talked to Bernadette Coleman, the CEO of Advice Interactive, about how it puts you in the palm of the hand of your customer or client.

Bernadette: Why is mobile important? Because it’s the closest you can get to a consumer 24 hours a day. And if you want to reach that person, you want to reach them through mobile. It’s important to note that most people when they are doing searches now are searching on mobile devices, not on PC’s. And more importantly than that, 50% of those people that do a mobile search act upon that search within 24 hours. That’s why it’s important.

Robert: So one of the things that Bernadette talked about is that when people are searching for you, they’re doing it usually on their mobile phone and you need to be there. You need to be there with information about your business services.

Brad: Yeah. I mean one of the things that we think about is, you know when you think about an attorney or a lawyer or something; and we spoke to one of the largest firms in Dallas. And they’re head CEO, head attorney, basically said; ‘folks aren’t searching on their phone.’ And yet doctors and attorneys are two of the most highest categories of professionals searched on Google on the phone.

Robert: So, here’s what Bernadette had to say about that.

Bernadette: People searching for legal advice is many times done on the cell phone, because it happens when they’re out talking to friends or neighbors about a problem they may have and they may refer an attorney to them. And they’ll pick up their cell phone because that’s usually what’s sitting right next to them, or an ipad, and they’ll do a search from there. As a matter of fact, over 40% of searches are done for legal and 60% of medical searches are done on a mobile app and not a PC.

Robert: Okay, now that we’re back we want to show you the Clairiti mascot’s here. Our Great Danes. They’re loving it out at the park here today. How are you doing? You want to talk about mobile, okay. All right, so one of the key things is, is that you have to have a true mobile responsive site. And you’ve got to put in the kind of content that people are looking for.

Brad: Right. And when we say mobile responsive, we need to be sure we clarify that. We still run into people with a mobile site. It’s not a mobile site. It’s one site that’s mobile responsive; it’s not two separate entities going on. And when you guys think about it, put some common sense back into this. If you’re a business owner or you’re thinking about this stuff, put some common sense in. What is that you search for the most? Hours. When you’re open because I might need to run over there and get whatever it is you have. And how do I get there; directions. So it’s all simple stuff that you have to put some common sense back into your thinking with you’re online marketing plan.

Robert: So on average according to Google, we do about at least 150 sessions on our cell phones every day. Google calls this micro moments. And we’re going to let Bernadette close out this weeks Clarity Digital Clip talking about what are the two big things, if you’re a business, what do people want to know when they’re on their mobile phone.

Brad: Have a good one folks.

Bernadette: Hours of operation, mostly. And location; they are going to search for people that are closer to them within a geographic area; and that can be where they’re at close by their house or when they’re traveling down the road or into another state. It’s all about geographic location. So the two most things that are searched for on mobile today is location and hours of operation.