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How Do You Know When It’s Time To Hit The Refresh Button On Your Brand?

by Brad Besancon

Remember the BIG brands of Sears, PanAm, and Blockbuster that once dominated their markets? They became the equivalent of rotten tomatoes. Brands like fruits and vegetables have expiration dates.

Brad Besancon and Robert Riggs of Clarity Digital Marketing ask Bill Peel how to keep your brand from spoiling. Bill is a Catalyst Innovator with 40-years of Big Brand experience.

Grab a cup of coffee and watch our Clarity Conversation of the week.

 


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  • Filed Under: Branding Tagged With: Bill Peel, Brad Besancon, brand, brand marketing, brand voice, Branding, Business, business marketing, business process, communications, Marketing, sales and marketing, small business

    About Brad Besancon

    Brad Besancon...
    Does It. Built and managed the social media strategy for the Dallas Cowboys. He’s built strategies for major universities, law firms, and corporations.

    Amplifies. Added 1.2M new fans on the Dallas Cowboys Facebook page in 6 months. His plan generated the fastest growing NFL team page and was the first to 3M, 4M, and 5M fans as well as the largest NFL Stadium pages.

    Brainstorms. With a whiteboard, markers, and his mind he has created social media promotions/ideas for Dunkin Donuts, New Era Hats, Bell Helicopter, Bridgestone and many others.

    Calculated. His online brand actions are always intentional based on the customer’s objectives. No accidental impressions here.

    Ingenious. Strives on creating unique ways to help Clairiti’s clients connect and know their audience and customers online.

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