Thanksgiving is coming up and many of us will be gathered with family and friends to celebrate and gather around the tables of America.
And of course, we’ll all have to “socialize” our experience across all of our social media platforms like Facebook, Twitter, and Pinterest.
But just how should brands and businesses think about their social media and how can they “dine” with their fans and followers?
Here’s a few thoughts on eating your social media.
The best way to enjoy your meal with Facebook is to understand that this platform is all about “setting the table.”
What are you going to serve? Do you have a special you want to feature?
For example, Monday is Mexican food night, while later in the week you serve “Fried Up Fridays.”
This platform is all about the food (subject) you’re presenting and how your followers partake of your meal.
Your brand or business is creating the meal and you’re inviting your followers and fans to come sit at your table and dig-in.
Hopefully you’re serving tasty dishes!
If Facebook is your table setting, then Twitter is all about what’s happening in the kitchen.
What’s happening now in the preparation of the meal? Is Grandma cooking her special enchiladas or is dad smoking his famous brisket?
Brands need to grasp the concept of live happenings surrounding their business as well as associated conversations within their audience.
For example, while grandma is preparing her enchiladas pictures and tweets should be going out to your followers showing them “live” preparation of the meal they’re seeking.
Secondly, be sure to listen and know what other conversations are occurring within your audience that relate to your “meal preparation.”
Twitter = “In the Kitchen Preparation”
While the table is being set on Facebook, and the meal prep highlighted on Twitter, don’t forget about deliver mouth watering photos to your fans/audience on Instagram.
This is the platform for visual activity of your brand.
Let’s stick with our “Dinner” scenario.
This platform is the spot for photos of those delicious, oozing cheese enchiladas and the brisket perched on the grill as the smoke surrounds it with flavor.
It’s the place to highlight your brand’s voice (AudienceSpeak) through visual teasing of your followers.
Get the picture?
Pun intended.
Time to wrap up our evening of dining through social media.
This may be the easiest of platforms to explain using our dinnertime analogy.
Care to make a guess as to how Pinterest fits?
You got it, the recipe!
This is how grandma makes those enchiladas and dad’s special sauce for the brisket.
The in’s and outs, the mechanics, and the step by step of the making of the meal.
So what about a brand or business?
This is where you share, re-pin, and support your followers.
Give them the “how to’s” and become a source of information that they can use in the “meal prep.”
Best ingredients, what’s the smoker heat setting, and the best wood to use.
Become a source of good recipes and your brand will see it’s cooking amplified through this platform.
To Recap
Facebook: Set the table.
Twitter: Live from the kitchen.
Instagram: Mouth watering photos of the dinner.
Pinterest: Share the recipes.
